All this content marketing is nice and dandy. But how do you know what to write about all the time? And how do you come up with interesting topics when your company is, well, boring? Hold on a minute. Before you get convinced that your company is boring, have a look at the following book […]
So, you created a success story! Great, this proves that you believe in the marketing power of your customer base. But why don’t we hear any congratulations from the jury? Well, chances are you messed up along the way. And there are many ways to do that. Let’s look at five reasons why nobody in […]
If there is one marketing piece you absolutely need to create to help your B2B sales team generate sales, it’s the success story. Just like the Queen song Bohemian Rhapsody, success stories have supporters and opponents, but you can’t deny the evergreen quality of a good customer story.
DBC Pierre’s Release the Bats, Writing Your Way Out of It offers solid advice for content writers.
46.7%. That’s was the lousy free throw success rate of Chinanu Onuaku in his first year of US College Basketball. In comparison: NBA center players like Serge Ibaka (79.7%), DeMarcus Cousins (74.6%) or Kristaps Porzingis (79.3%) achieve much higher success rates. So, what did Chinanu Onuaku do to improve this shameful statistic?
One of the trickiest things though about case studies is the customer interview. Not only can it be hard to get hold of your customer. But even when you have landed an interview, you still need to pull out all the information you need out of your customer. Maybe this happened to you: you are finally able to visit your […]