Small is the new big. In his new book, Company of One: Why Staying Small is the Next Big Thing for Business, Paul Jarvis shows you how you can grow your business by getting better, not bigger. A must-read for freelance copywriters and other solopreneurs. I had my fair share of corporate life. Never say […]
Interviewing your customer for a case study can be scary. Usually, you only have one shot to get it right. Do you have a nagging feeling that you are asking the wrong questions? And that you’re not getting the information you need? Here are 7 ways to get your interview on the rails and to […]
The Frank Sinatra Test says that one big reference is enough to build trust. But I tend to disagree.
Focus on the things that don’t change. I love this quote from Amazon founder Jeff Bezos. Now, I don’t usually like to throw around inspirational simplisms from famous business leaders on social media, but this quote really hits home for me.
All this content marketing is nice and dandy. But how do you know what to write about all the time? And how do you come up with interesting topics when your company is, well, boring? Hold on a minute. Before you get convinced that your company is boring, have a look at the following book […]
So, you created a success story! Great, this proves that you believe in the marketing power of your customer base. But why don’t we hear any congratulations from the jury? Well, chances are you messed up along the way. And there are many ways to do that. Let’s look at five reasons why nobody in […]