“So, what do you do?” It’s probably the most frequently asked question at network receptions and parties. When I tell people I’m a copywriter, I often see their eyes glaze over. But then I try: “I write content for businesses.” Continue Reading
Do you want to earn more as a freelance copywriter? Then let me get one persistent misconception out of the way. If you want to raise your income as a copywriter, you don’t need more customers. Continue Reading
The future is bright for customer storytellers. However, copywriters who want to be successful in customer story writing need to have a few specific traits. Let’s discover if you would make a good customer storyteller. Continue Reading
Small is the new big. In his new book, Company of One: Why Staying Small is the Next Big Thing for Business, Paul Jarvis shows you how you can grow your business by getting better, not bigger. A must-read for freelance copywriters and other solopreneurs. I had my fair share of corporate life. Never say […]
Interviewing your customer for a case study can be scary. Usually, you only have one shot to get it right. Do you have a nagging feeling that you are asking the wrong questions? And that you’re not getting the information you need? Here are 7 ways to get your interview on the rails and to […]
The Frank Sinatra Test says that one big reference is enough to build trust. But I tend to disagree.