Online course

Learn how to write 
case studies for clients and boost your writing income.

  • Learn the art of case study writing
  • Land high-paying customers
  • Get repeat business as a case study expert

Customer case studies are BIG in B2B marketing. Many businesses have jumped on the bandwagon of customer storytelling, because they realize that their own customer stories are the only thing that makes them truly unique.

Are you a freelance copywriter? Then you are crazy not to try case studies. Speaking for myself, writing customer stories has allowed me to build a steady, repeatable income. Case studies are high-paying writing projects. Some businesses are even willing to pay up to 2,000 euro for a two-pager.

Are you done with lousy two-hour copywriting jobs? Customers who pay peanuts for a blog post? And do you love to write for B2B brands? Then Case Study Writing Expert is for you!

In this course you’ll learn how to:

  • Write convincing customer case studies in less time
  • Manage case study projects from customer interview to story approval
  • Handle copy revisions with less stress
  • Conduct interviews like a pro to reveal your customer’s most valuable information
  • Land high-paying case study projects
  • Market yourself as a case study expert and get repeatable business

This is what you'll get:

In 12 separate videos, I will teach you: 

  • Why now is the best time to be a case study writer
  • A proven process for writing kick-ass case studies without stressing out
  • The blueprint for telling your story in a convincing way
  • 7 alternative story types you can try
  • How to craft a powerful testimonial
  • How to nail your interview preparation
  • How to ask questions like a professional journalist
  • 7 essential tasks of a case study interviewer
  • How to convince your customer to do a case study with you
  • 3 reasons why customers don’t approve stories
  • How to guarantee your case study gets signed off
  • Which industries need case studies
  • Proven strategies to find case study clients
  • How to position yourself as a case study expert
  • 5 things you need to be a successful case study writer
  • Why companies will pick you as a case study writer
  • How to squeeze more money out of your case study project
  • How to upsell and cross-sell to increase customer value

Your investment?

Practical knowledge you can apply immediately,
for less than the price of one case study!

For 12 videos of approximately 2,5 hours in total + slides 

€ 237.00

21% VAT applies to Belgian customers. 

No refunds will be given once you have access to the videos.

You can watch the videos anywhere, anytime. You can even download them if you want, and you'll get the slides of the presentations as well. 

This online course is right for you if you are:

  • A starting copywriter, looking for a steady stream of income.
  • An established copywriter, looking to diversify your services with a lucrative writing niche.
  • A copywriter who is eager to get better at the craft of writing and storytelling.
  • journalist who wants to break into the copywriting market

Hi, my name is Kristof Maddelein.

Kristof Maddelein

I have been helping B2B companies to tell their story and win customers for more than 15 years.

In that time, I have written customer stories for B2B brands, such as Barco, FLIR Systems and Bekaert.

 Thanks to customer case studies, I have been able to land high-paying projects and build my writing income in a sustainable way. And I know that you can achieve that too.

Please Note: Due to the nature of this content, and all videos being downloadable, I cannot offer you a refund.