Writing case studies is fun, but it can be a tough job too. A process or methodology can help you to work more efficiently and to go from a to z much faster. Whether you are a freelance copywriter or an in-house content professional, the BRICS approach is your way to a smooth case study […]
Content marketing
7 things I’ve learned in 15 years of case study writing
“So, what do you do?” It’s probably the most frequently asked question at network receptions and parties. When I tell people I’m a copywriter, I often see their eyes glaze over. But then I try: “I write content for businesses.” Continue Reading
Are you a customer storyteller?
The future is bright for customer storytellers. However, copywriters who want to be successful in customer story writing need to have a few specific traits. Let’s discover if you would make a good customer storyteller. Continue Reading
How to nail your next case study interview
Interviewing your customer for a case study can be scary. Usually, you only have one shot to get it right. Do you have a nagging feeling that you are asking the wrong questions? And that you’re not getting the information you need? Here are 7 ways to get your interview on the rails and to […]
Why I don’t believe in Frank Sinatra
The Frank Sinatra Test says that one big reference is enough to build trust. But I tend to disagree.
Want content marketing success? Focus on what doesn’t change.
Focus on the things that don’t change. I love this quote from Amazon founder Jeff Bezos. Now, I don’t usually like to throw around inspirational simplisms from famous business leaders on social media, but this quote really hits home for me.