All this content marketing is nice and dandy. But how do you know what to write about all the time? And how do you come up with interesting topics when your company is, well, boring? Hold on a minute. Before you get convinced that your company is boring, have a look at the following book […]
Content marketing
You created a monster… 5 reasons why nobody likes your customer success story
So, you created a success story! Great, this proves that you believe in the marketing power of your customer base. But why don’t we hear any congratulations from the jury? Well, chances are you messed up along the way. And there are many ways to do that. Let’s look at five reasons why nobody in […]
The success story: the Bohemian Rhapsody of content types
5 things DBC Pierre taught me about content writing
DBC Pierre’s Release the Bats, Writing Your Way Out of It offers solid advice for content writers.
How to prepare for a case study interview with your customer
One of the trickiest things though about case studies is the customer interview. Not only can it be hard to get hold of your customer. But even when you have landed an interview, you still need to pull out all the information you need out of your customer.
How to repurpose your case study into an article for the trade press
Your case study doesn’t have to die a silent death on your website. Journalists will love to publish your story in their magazine or on their website. But you’ll have to do some tweaking first.