Trends come and go, but good content never goes out of style. Discover why customer stories remain one of the most effective B2B content types, and how to make them work for you.
Content marketing
How to come up with topics: 23 ways to fill your editorial calendar fast
Running out of blog ideas? Your business isn’t too boring for content, you just need better sources. Discover 23 practical places to find topics, from customer calls to keyword tools and beyond.
You created a monster… 5 reasons why nobody likes your customer success story
Wrote a customer success story and got crickets instead of applause? You probably fell into one of these 5 common traps. Here’s what goes wrong, and how to fix it.
The success story: the Bohemian Rhapsody of content types
Just like Queen’s classic hit, success stories never go out of style. Discover why customer stories remain one of B2B marketing’s most powerful tools, and 4 reasons your sales team needs them now.
5 things DBC Pierre taught me about content writing
DBC Pierre’s book on writing isn’t your typical craft guide, but it’s packed with lessons for content marketers. Here are 5 takeaways on fear, routine, and punching through to great content.
How to prepare for a case study interview with your customer
A customer interview can make or break your case study. Discover 5 practical tips to prepare properly, from research and briefing to choosing the right recording method and location.