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Maddelein Marketing

Maddelein Marketing

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Content marketing

How to repurpose your case study into an article for the trade press

The trade press wants your case studies.

Don’t let your case study gather dust in the download section. Discover 6 tips for repurposing it into a trade press article, from finding your hook to building a good editor relationship.

Do your leads suck? Here’s what you should do.

Too many leads isn’t always a good thing, especially when your sales team is drowning in low-quality ones. Discover 5 practical ways to attract fewer, better-qualified leads that actually convert.

Keeping it real: content marketing the hiphop way

Hiphop’s golden rule is “keep it real”. Content marketing needs the same philosophy. Discover what authenticity, originality and staying true to your promises can teach every content marketer.

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Drop me a message at
kristof /at/ maddelein.com

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