Maddelein Marketing

Copy & content for B2B and technology companies

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Sharpen your value proposition and messaging

Confused customers don’t buy. Weak messaging fails to convince.
And sounding like every other “innovative, customer-focused solutions provider” is not going to cut it either.

If your message isn’t clear, you’re leaving money on the table.” 

Do you recognize this?

  • Prospects visit your website but can’t figure out what you really do.
  • You’re attracting the wrong type of leads (or none at all).
  • Your messaging is generic. Bland. Forgettable.
  • You sound like everyone else in your industry: “innovative”, “customer-focused”, “solutions-driven”. Yawn.

This is not a copywriting problem.
It’s a positioning problem.

You don’t need to be better. You need to be different — in a way that matters.

I help B2B companies sharpen their value proposition and messaging. Not with vague slogans. Not with jargon-filled mission statements. But with clear, precise language that resonates with your ideal customer.

Because when you get your messaging right:

  • You attract the right leads.
  • You close better deals, faster.
  • You stop blending in and start standing out.

It’s not magic. It’s clarity.

Here's three ways I can help:

1. The Messaging Sprint

A focused, high-impact session where we define your core value proposition, key messages, and tone of voice.
Ideal if you need clarity fast.

Perfect for:

  • Startups and scale-ups preparing for growth
  • Marketing teams needing sharper messaging for campaigns
  • Companies launching a new product or service

2. Positioning & Messaging Deep Dive

A structured program to refine your positioning, messaging pillars, and key narratives. Includes stakeholder interviews, competitor analysis, and strategic copy recommendations. 

Perfect for:

  • Businesses repositioning in the market
  • Teams needing full alignment on “what we really stand for”
  • Companies preparing for a website or product launch

3. Website Messaging Overhaul

I review your current website copy, identify gaps, and rewrite key pages to reflect your sharpened value proposition.

No more “We are passionate about delivering solutions”. Just clear, compelling messaging that drives conversion.

Perfect if:

  • You feel your website doesn’t reflect your  real value
  • You struggle to explain “why choose us”
  • You want copy that connects and converts

Ready to sharpen your message?

Let’s talk about how we can clarify your value proposition and messaging, so your customers get it, fast.  

Book a call