Coming soon

Give your sales team the content they need
to make the sale

B2B sales teams need content that gets them to the sale much quicker. 
In the Customer Story Masterclass, you learn how to turn your
customer success into stories that drive sales.

Are you a B2B marketing manager, copywriter or content writer? Then this is thé course for you. 

Want to be the first to know when it launches? 

Then leave your email address here, and I’ll drop you a line when it does.

Let me help you create unique content that connects with technology buyers. 

Hi, my name is Kristof Maddelein. I have been helping B2B and technology companies to win customers and gain authority for more than 15 years. Are you ready to join me?

Here’s how I can help:

Copywriting that gets results

Razor-sharp copywriting and highly engaging content from the top to the bottom of your marketing funnel

Content strategy

Let’s get your content on target and in front of the technology buyers you want to reach out to.

Training and workshops

Get better at copywriting and content marketing through my focused trainings and workshops.

Cheat sheet

The Ultimate Success Story Questionnaire


I have always considered Kristof an excellent writer and a great content generator, but the real testament to his skills comes from his peers. At a recent European trade show, two different editors of trade publications said to me that Kristof was an outstanding writer.

Wes Moore,
Director of Marketing, FLIR Systems