Build a content engine that continuously attracts your ideal customers
Most content marketing fails for a simple reason: the right content never reaches the right person at the right moment. Companies end up with a backlog of blog posts and a vague sense that “we should do something with content.” I help B2B and tech companies build a content strategy that stops the guessing and starts producing results.
Recognize this?
- You write blogs like crazy, but nothing seems to come out of it.
- You don’t know what your content gaps are or even where to look.
- You’re not sure who you’re actually writing for: the user, the buyer, the influencer?
- You rank for your own brand name, and basically nothing else.
- You’ve got a content calendar, but it feels like an obligation, not a strategy.
The fix isn’t more content. It’s a content program.
I help B2B and tech companies build a content engine from the ground up, one grounded in who you’re actually trying to convince, what’s already working (and what isn’t), and what your audience is genuinely searching for.
Here’s how I can help:
1. Content audit & gap analysis
I map every piece of content you have against your personas and funnel stages, using both your analytics and a structured quality review. The result: a clear picture of what’s working, what’s redundant, and the gaps that are actually worth filling first.
Perfect for:
- Teams who’ve been publishing for a while but never stepped back to look at the whole picture
- Anyone who’s been asked “is our content working?” and doesn’t have a real answer
2. Persona development
Who makes the buying decision? Who influences it, and who just has to live with it day-to-day? I run structured interviews with your sales team, customer success, and your customers and prospects, and turn that into personas you can genuinely write for.
Perfect for:
- Companies whose content speaks to “everyone” and therefore really speaks to no one
- Sales teams who say prospects ask completely different questions than what your content answers
3. Content mapping
I turn your personas, your existing content, and real search intent into a prioritized content map: which topics, for which persona, at which stage of their decision. This is where SEO-informed content strategy lives: content that’s found and that holds up once someone reads it.
Perfect for:
- Teams who don’t know what to write about next
- Companies who write “for SEO” but it shows, and it doesn’t convert
- Anyone who wants a content calendar that’s actually a strategy, not a to-do list
4. Ongoing content production
Once the map exists, someone has to keep it running. I turn briefs into published, on-brand content on a fixed rhythm. Where needed, I act as the quality gate for content written by your own team or other freelancers, so everything sounds like it comes from the same company.
Perfect for:
- Teams with no time or writing capacity to keep the plan alive
- Companies where everyone writes a little, but nothing sounds consistent
Let me be your guide throughout the content strategy process.
I’ve supported dozens of B2B and industrial companies in building smarter, sharper, more effective content strategies. And I helped them turn those strategies into high-quality content that gets results.
Want me to do the same for you?