Maddelein Marketing

Copy & content for B2B and technology companies

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Get better at copywriting and content marketing

I have been writing copy and creating content for technical audiences since 2003. I know how B2B marketing works and how engaging content can help you connect with decision makers. I love to share that knowledge with you through dedicated trainings and workshops.

Courses on demand

For freelance copywriters: Case Study Writing Expert

Are you a freelance copywriter who is missing out on the lucrative opportunity of case study writing? Would you love to land more case study clients, but are you unsure where to start? In this course, you will learn how to write case studies for clients and boost your writing income.

Sign up for this course

For in-house content creators: Customer Story Masterclass

B2B sales teams need content that gets them to the sale much quicker. In the Customer Story Masterclass, you learn how to turn your customer success into stories that drive sales.

Sign up for this course

I can also deliver other courses and workshops to you in two ways:

  • In your company: These workshops usually take a half or a whole day and can take place in any meeting room or available location inside your company walls.
  • Online through Skype: These workshops are delivered in a series of online Skype sessions of about 45 minutes up to an hour.

Here are some of the trainings I offer:

  • How to produce content tech buyers will love
  • How to write the perfect blog post
  • How to set up a content marketing plan for your company
  • How to write press releases
Do you have a specific training need? Let’s discuss how I can develop a training program tailored to your needs.


Practical knowledge you can start applying
from day one.

My workshops are ideal for technical marketers, B2B copywriters
or technology business owners.

Contact me for a free offer


Get better at copywriting and content marketing

I have been copywriting and creating content for technical audiences since 2003. I know how B2B marketing works and how engaging content can help you connect with decision makers. I love to share that knowledge with you through dedicated trainings and workshops.

Courses on demand

For freelance copywriters: Case Study Writing Expert

Are you a freelance copywriter who is missing out on the lucrative opportunity of case study writing? Would you love to land more case study clients, but are you unsure where to start? In this course, you will learn how to write case studies for clients and boost your writing income.

Sign up for this course

For in-house content creators: Customer Story Masterclass

B2B sales teams need content that gets them to the sale much quicker. In the Customer Story Masterclass, you learn how to turn your
customer success into stories that drive sales.

Sign up for this course

I can deliver my other courses and workshops to you in two ways:

  • In your company: These workshops usually take a half or a whole day and can take place in any meeting room or available location inside your company walls.
  • Online through Skype: These workshops are delivered in a series of online Skype sessions of about 45 minutes up to an hour.

Here are some of the trainings I offer:

  • How to produce content tech buyers will love
  • How to write the perfect blog post
  • How to set up a content marketing plan for your company

Do you have a specific training need? Let’s discuss how I can develop a training program tailored to your needs.

Practical knowledge you can start applying
from day one.

My workshops are ideal for technical marketers, B2B copywriters
or technology business owners.