Your team can write. But can they convince, lead, and sell?
Custom copywriting training for B2B marketing teams that want sharper, smarter content
Is your team creating content… that no one reads?
You have a marketing team. There’s plenty of content being written.
But something’s missing:
- Junior writers are producing, but you’re constantly rewriting.
- Content gets published, but it doesn’t really land with prospects.
- Sales says “we’re not telling the right story.”
- Your product is strong, but your messaging sounds vague or generic.
- Everyone’s writing, but no one’s owning the message.
Most B2B companies can produce content, but they struggle to communicate clearly, persuasively, and with strategic focus.
I help your team write with clarity, confidence and impact.
I’m not here to teach grammar or show you the next marketing trick.
I’m here to help your team think and write like strategic communicators, based on your business goals, brand positioning and buyer insight.
Because B2B writing isn’t just about putting out as much blog posts and LinkedIn posts as you possibly can. It’s about being laser-focused, credible and commercially smart.
What we work on (tailored to your needs):
- Turning technical features into real-world benefits
- Writing for thought leadership
- Structuring complex ideas for non-expert readers
- Sharpening value propositions and brand messaging
- Creating copy that supports sales and positioning
- Giving/receiving better feedback on content
Every session is hands-on, and based on your real content challenges.
Copywriting training for B2B marketing teams
I help B2B companies with an in-house marketing team who want to level up their writing game.
✅ You have a team of junior writers or experienced professionals who write ‘on the side’
✅ You’re already publishing content, but want more focus and strategic depth
✅ Your team is evolving, growing in size, taking on more responsibility, or facing new content challenges
✅ You’re ready to invest in writing as a key part of your marketing success
Why work with me?
I’m a senior B2B copywriter with 20+ years of experience writing for tech companies across Europe and the US. I’ve worked with marketing teams, shaped brand stories, and written content that helps drive growth, positioning and trust.
With me, your team gets:
✔ Real-world insights from the trenches
✔ A friendly-but-direct coach who challenges and supports
✔ Practical exercises and frameworks you’ll actually use
I can deliver my training to you in three ways:
→ In your company:
- One or multiple days on site
- 2 follow-up sessions online
- Ideal for team alignment, hands-on learning and sustainable change
→ Through online sessions:
- A program of online sessions over multiple weeks
- Perfect for distributed teams or phased learning
→ Via 1:1 coaching:
- Ideal for junior copywriters
- Live feedback on your actual content
All training is custom-built for your team. We always start with an intake call to understand your context, goals and content challenges.
Ready to help your team write smarter?
Let’s talk about what your team needs, and how we can get there.
