
with clear messaging and strategic copywriting
I help B2B companies articulate their value with clarity, and turn that into content that moves customers to act.
For companies that need clear, compelling copywriting that drives leads, sales, and thought leadership.
For businesses that struggle to clearly express what makes them different — and why customers should care.
For teams who want to improve how they write, think and communicate with impact.
I’m a one-man band who likes to work in deep collaboration with my clients.
I love to help companies that see the real value in good content,
and powerful messaging.
Here are three ways we can work together:
Perfect if you don’t have a dedicated marketing team and need someone to take the lead on strategy and delivery.
Ideal if you need a strategic partner who can plug into your team and help drive key content and messaging projects.
If you want to draw from my experience, sharpen your team’s content skills, and get an honest, outside view that challenges you.
20+ years of experience in B2B copywriting and content marketing
Strategic thinking + high-quality execution
Clear focus on business impact (leads, conversions, growth)
Pragmatic, no-nonsense approach
Let’s discuss how I can help you communicate your value more clearly, and turn that into measurable business results.
Drop me a message at
kristof /at/ maddelein.com
Or connect with me on LinkedIn