
Tired of blending in? I bring razor-sharp positioning, authentic messaging, distinctive content and scroll-stopping copywriting, for B2B and tech brands who dare to be different.
For businesses that struggle to clearly express what makes them different, and why customers should care.
For companies that need a content strategy grounded in real personas and search intent, not guesswork.
For teams who need a landing page, emails, and ads that all say the same thing, on a deadline.
I’m a one-man band who likes to work in deep collaboration with my clients.
I love to help companies that see the real value in good content,
and powerful messaging.
Here are three ways we can work together:
Perfect if you don’t have a dedicated marketing team and need someone to take the lead on strategy and delivery.
Ideal if you need a strategic partner who can plug into your team and help drive key content and messaging projects.
If you want to draw from my experience, sharpen your team’s content skills, and get an honest, outside view that challenges you.
20+ years of experience in B2B copywriting and content marketing
Strategic thinking + high-quality execution
Clear focus on business impact (leads, conversions, growth)
Pragmatic, no-nonsense approach
Let’s discuss how I can help you communicate your value more clearly, and turn that into measurable business results.



Drop me a message at
kristof /at/ maddelein.com
Or connect with me on LinkedIn
