Stand out with great copy and content that moves technical audiences

Had enough of boring, AI-stuffed content? How about human-fueled copy and content that inspires your audiences and makes them move out of their seats? 

My name is Kristof Maddelein. I am a freelance copywriter, content strategist and trainer, who has helped B2B technology companies win business and gain authority for almost 20 years. 

I work with start-ups and multinationals alike. But all my clients have one thing in common: they acknowledge the power of words to convince and engage buyers.

Freelance copywriter Dutch English Kristof Maddelein
Teledyne FLIR
9 Altitudes
Beaulieu International Group
Televic Healthcare

How can you work with me?

Value messaging and positioning

I help you see the bigger picture when it comes to your position and unique value in the market. We’ll define what you’re going to say across your marketing and sales communications, and how you’re going to say it to achieve the greatest effect.

Strategic copywriting

Based on your positioning, value message and strategy, I write B2B sales and marketing copy that persuades buyers and decision-makers to follow you and say ‘yes, please!’ to your offer in a heartbeat.

Content strategy

I help you unearth the content your audience desperately craves and build a meaningful content marketing strategy around that. I will also show you how to turn the attention from your audience for that content into profit.

Content creation

I create impactful thought leadership content that makes your company shine online and gently pushes your prospects through the sales and marketing funnel. I write SEO-friendly blogs, ebooks, whitepapers and case studies that get more eyeballs than you can handle.

SEO copywriting

Want to reach more people with your online content? From keyword research to SEO-friendly websites and blogs that are loved by search machines and visitor alike, I am the B2B copywriter you need.  

Training and workshops

I know about B2B copywriting. I have been writing for technical audiences since 2003. I love to share this knowledge with you through dedicated trainings and workshops. I inspire and educate your team with the secrets of a battle-test copywriter and content creator.