“Don’t be better, be different” is popular marketing advice. But being different isn’t the same as being differentiated. Here are 6 mistakes that quietly kill B2B positioning.
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How to turn your Value Proposition Canvas into high-converting B2B copy
A Value Proposition Canvas won’t write your copy. Learn how to turn its customer insights into focused messaging and persuasive B2B copy that converts.
5 honest questions to ask yourself before publishing AI-generated content
AI writes fluent, correct copy. But fluent isn’t the same as good. Here are five honest questions to ask yourself before you hit publish on AI-generated content.
Recommended by humans: what HBO teaches us about social proof
When JamKazam and Netflix saw huge growth during lockdown, HBO countered with ‘Recommended by Humans’: real people, not algorithms. Here’s why testimonials remain your most powerful marketing tool.
Time for a brand workout: 5 B2B brand elements to work on during Corona times
Five essential B2B brand elements worth revisiting: your brand story, brand identity, marketing funnel, content plan, and earned content. A practical checklist to see where your brand truly stands.
7 ways to create more unique content in 2020
With millions of blogs competing for attention, standing out takes more than opinions. Here are seven practical ways to research, write, and deliver content that’s genuinely unique.