AI has made first drafts faster, but review rounds still slow everything down and water down strong copy. Here’s how to set up a review process that protects your message.
Blog
6 differentiation mistakes that are killing your B2B positioning
“Don’t be better, be different” is popular marketing advice. But being different isn’t the same as being differentiated. Here are 6 mistakes that quietly kill B2B positioning.
How to turn your Value Proposition Canvas into high-converting B2B copy
A Value Proposition Canvas won’t write your copy. Learn how to turn its customer insights into focused messaging and persuasive B2B copy that converts.
5 honest questions to ask yourself before publishing AI-generated content
AI writes fluent, correct copy. But fluent isn’t the same as good. Here are five honest questions to ask yourself before you hit publish on AI-generated content.
Recommended by humans: what HBO teaches us about social proof
When JamKazam and Netflix saw huge growth during lockdown, HBO countered with ‘Recommended by Humans’: real people, not algorithms. Here’s why testimonials remain your most powerful marketing tool.
Time for a brand workout: 5 B2B brand elements to work on during Corona times
Five essential B2B brand elements worth revisiting: your brand story, brand identity, marketing funnel, content plan, and earned content. A practical checklist to see where your brand truly stands.