AI writes fluent, correct copy — but fluent isn’t the same as good. Here are five honest questions to ask yourself before you hit publish on AI-generated content.
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Recommended by humans: what HBO teaches us about social proof
When JamKazam and Netflix saw huge growth during lockdown, HBO countered with ‘Recommended by Humans’ — real people, not algorithms. Here’s why testimonials remain your most powerful marketing tool.
Time for a brand workout: 5 B2B brand elements to work on during Corona times
Five essential B2B brand elements worth revisiting: your brand story, brand identity, marketing funnel, content plan, and earned content. A practical checklist to see where your brand truly stands.
7 ways to create more unique content in 2020
With millions of blogs competing for attention, standing out takes more than opinions. Here are seven practical ways to research, write, and deliver content that’s genuinely unique.
When will I be famous? – A storytelling lesson from Bros
Boyband Bros’ reunion documentary is a masterclass in conflict-driven storytelling. Every good story needs tension, and that includes your brand story. Here’s what most companies overlook.
My John Coltrane approach to productivity
What can jazz legend John Coltrane teach content writers about productivity? Three simple habits — organizing your time, your mind, and your writing process — that turn output into inspiration.