Make AI sound exactly like you
Your team writes with AI. Every colleague gets a different version of your brand, and none of them sounds like you. So you rewrite, and the time you saved is gone. I set up your AI tools to write in your voice, with your messaging.
Sound familiar?
- AI drafts sound like your competitors. Readers can tell a machine wrote them.
- Everyone on the team prompts in their own way, so tone and terms change from text to text.
- Your positioning lives in a PDF that AI never sees. The result is wrong messages, wrong terms or product claims nobody can back up.
- Review rounds turn into discussions about taste, because nobody wrote down what “good” looks like.
The time AI should save you disappears in rework.
What you get
A voice guide written for AI.
Your tone, your words, your key messages and the claims you can and cannot make, written as clear rules with examples. Your team can use it too.
A knowledge base with approved sources.
Your messaging, product information and cases, so AI works with your facts.
A prompt library.
Ready-to-use prompts for the content you create most: blog posts, LinkedIn posts, newsletters, product pages, sales emails.
A working setup in the tools you already use.
A Claude Project, a ChatGPT plugin or a Microsoft Copilot agent, depending on what your IT department allows.
A review checklist.
Clear criteria to judge a draft, plus an AI review step that checks it before a colleague sees it.
A team session and a short manual.
So your team actually uses it, and one person owns it after I leave.
How it works
- We look at how your team uses AI today, and why the output does not sound like you.
- I write your voice guide and set it up in the AI tools you already use.
- Hand over. Your team learns to work with it, and we check the results after a month.
Who this is for
Marketing managers and content teams at B2B and tech companies who:
- already use AI, or have been asked to start,
- publish in one or more languages (Dutch, French, English),
- want consistent content without rewriting every draft.
No clear messaging yet? Then we start there. A voice guide on a weak base only helps AI write generic content faster. See messaging & copy.
Why work with me
- 20+ years of B2B and tech copywriting, for companies like Barco, Teledyne FLIR and Televic.
- I write with AI every day. I know where it helps and where it fails.
- Positioning and messaging are my core work. Your voice guide starts from what makes you different.
Questions?
Do we need a specific AI tool? No. I work with the tools your company already allows: Microsoft Copilot, ChatGPT or Claude.
Will we never need to edit AI drafts again? You will still edit. But you will edit less, and your team will agree on what “good” means.
What happens when the tools change? Your voice guide, messaging and review criteria do not depend on one tool. You can move them to the next one.
Is our information safe? We agree up front which information goes into the tool and which does not, in line with your IT policy.
Ready to make AI sound like you?
Let’s look at how your team uses AI today, and where the quickest wins are.