Campaigns that convert, not just launch

Some content runs forever. A campaign doesn’t. It has a launch date, a promotion window, or a number to hit before the quarter ends. And it usually has to work across several channels at once, all saying the same thing.

I make sure your landing page, email sequence, and ads speak with one voice, so your campaign doesn’t just launch, but actually converts.

Kristof Maddelein, B2B messaging and positioning consultant, writing at a desk

Recognize this?

Here's how I can help:

1. Campaign strategy & planning

Before anything gets written, I map out the campaign itself: the goal, the channel mix, the timing, and the one core message that has to come through no matter where someone encounters it.

Perfect for:

  • Product launches, seasonal promotions, or lead-gen pushes with a clear deadline
  • Teams who keep briefing each channel separately and ending up with a disjointed campaign

2. Landing page copy

A landing page built for one specific offer, one specific action, one specific moment. I write pages designed to convert against that single campaign goal.

Perfect for:

  • Product launches, webinars, gated content, promotions

3. Email campaigns

Launch sequences, nurture flows, promotional blasts, written to move someone from “curious” to “convinced” over a series of messages.

Perfect for:

  • Product launches and time-bound offers
  • Nurture sequences that currently read like a newsletter instead of a campaign

4. Social & paid social copy 

I write the creative: the hooks, the angles, the variations worth testing. You manage the platform (targeting, budgets, bidding, or performance optimization).  

Perfect for:

  • Campaigns that need several distinct angles to test, not just one ad rewritten five times
  • Teams with a media buyer or agency who needs sharper copy to work with

Ready to make your next launch impossible to miss?

Let’s talk about your next campaign and make sure every channel is saying the same thing.

Kristof Maddelein, B2B messaging and positioning consultant, sitting down