When the coronavirus pandemic forced millions of musicians into their homes, music software company JamKazam saw its free user number increase with 2600%. Yes, that’s two zeros. JamKazam is multi-track music platform and social network, enabling musicians to play music together in real time from different locations over the internet. But JamKazam is not the only winner. In April […]
Why I don’t believe in Frank Sinatra
The Frank Sinatra Test says that one big reference is enough to build trust. But I tend to disagree.
You created a monster… 5 reasons why nobody likes your customer success story
So, you created a success story! Great, this proves that you believe in the marketing power of your customer base. But why don’t we hear any congratulations from the jury? Well, chances are you messed up along the way. And there are many ways to do that. Let’s look at five reasons why nobody in […]
The success story: the Bohemian Rhapsody of content types
How to prepare for a case study interview with your customer
One of the trickiest things though about case studies is the customer interview. Not only can it be hard to get hold of your customer. But even when you have landed an interview, you still need to pull out all the information you need out of your customer.