When JamKazam and Netflix saw huge growth during lockdown, HBO countered with ‘Recommended by Humans’: real people, not algorithms. Here’s why testimonials remain your most powerful marketing tool.
Sales content
Why I don’t believe in Frank Sinatra
The “Frank Sinatra Test” says one big-name customer story is enough to build trust. I disagree. Here’s why chasing a single huge reference can actually make your success stories less relatable.
You created a monster… 5 reasons why nobody likes your customer success story
Wrote a customer success story and got crickets instead of applause? You probably fell into one of these 5 common traps. Here’s what goes wrong, and how to fix it.
The success story: the Bohemian Rhapsody of content types
Just like Queen’s classic hit, success stories never go out of style. Discover why customer stories remain one of B2B marketing’s most powerful tools, and 4 reasons your sales team needs them now.
How to prepare for a case study interview with your customer
A customer interview can make or break your case study. Discover 5 practical tips to prepare properly, from research and briefing to choosing the right recording method and location.