Until recently, when somebody advised me to work on my own marketing and take the time to review my marketing strategy, this was my natural reaction: We had stuff to do, right? Clients, meetings, deadlines, the dishes… But that was before anyone knew that a pandemic could bring an entire world economy to a halt. […]
Strategy
7 ways to create more unique content in 2020
Every time I write a blog post or an email newsletter, I struggle with the same question: has this been said before? Yes, content can make a connection with your audience and help to position yourself as an authority in your field. But how can you be seen as an authority if you regurgitate ideas […]
Book review: why every freelance copywriter should read Company of One by Paul Jarvis
Small is the new big. In his new book, Company of One: Why Staying Small is the Next Big Thing for Business, Paul Jarvis shows you how you can grow your business by getting better, not bigger. A must-read for freelance copywriters and other solopreneurs. I had my fair share of corporate life. Never say […]
Marketing, granny style
46.7%. That’s was the lousy free throw success rate of Chinanu Onuaku in his first year of US College Basketball. In comparison: NBA center players like Serge Ibaka (79.7%), DeMarcus Cousins (74.6%) or Kristaps Porzingis (79.3%) achieve much higher success rates. So, what did Chinanu Onuaku do to improve this shameful statistic?