Every time I write a blog post or an email newsletter, I struggle with the same question: has this been said before? Yes, content can make a connection with your audience and help to position yourself as an authority in your field. But how can you be seen as an authority if you regurgitate ideas […]
Writing
My John Coltrane approach to productivity
I love jazz. There, I said it. Some people find jazz pretentious. Honestly, I don’t care. Because, when I hear John Coltrane’s ‘A Love Supreme’, there is not much rock or dance music that even comes close. But there’s another reason why I admire saxophonist John Coltrane in particular. The guy was immensely prolific. In his seven […]
5 things DBC Pierre taught me about content writing
DBC Pierre’s Release the Bats, Writing Your Way Out of It offers solid advice for content writers.
Keeping it real: content marketing the hiphop way
Hiphop and content marketing have much in common. Need a little clarity? Check the similarity.