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Writing

7 ways to create more unique content in 2020

7 ways to create more unique content in 2020

Every time I write a blog post or an email newsletter, I struggle with the same question: has this been said before? Yes, content can make a connection with your audience and help to position yourself as an authority in your field. But how can you be seen as an authority if you regurgitate ideas that […]

My John Coltrane approach to productivity

I love jazz. There, I said it. Some people find jazz pretentious. Honestly, I don’t care. Because, when I hear John Coltrane’s ‘A Love Supreme’, there is not much rock or dance music that even comes close. But there’s another reason why I admire saxophonist John Coltrane in particular. The guy was immensely prolific. In his seven […]

5 things DBC Pierre taught me about content writing

DBC Pierre’s Release the Bats, Writing Your Way Out of It offers solid advice for content writers.

Keeping it real: content marketing the hiphop way

Hiphop and content marketing have much in common. Need a little clarity? Check the similarity.

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About Kristof Maddelein

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