“So, what do you do?” It’s probably the most frequently asked question at network receptions and parties. When I tell people I’m a copywriter, I often see their eyes glaze over. But then I try: “I write content for businesses.” Continue Reading
So, you created a success story! Great, this proves that you believe in the marketing power of your customer base. But why don’t we hear any congratulations from the jury? Well, chances are you messed up along the way. And there are many ways to do that. Let’s look at five reasons why nobody in […]
One of the trickiest things though about case studies is the customer interview. Not only can it be hard to get hold of your customer. But even when you have landed an interview, you still need to pull out all the information you need out of your customer.