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Maddelein Marketing

Copy & content for B2B and technology companies

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case studies

7 things I’ve learned in 15 years of case study writing

Kristof Maddelein - case study writer

“So, what do you do?” It’s probably the most frequently asked question at network receptions and parties. When I tell people I’m a copywriter, I often see their eyes glaze over. But then I try: “I write content for businesses.” Oh yeah, now they understand. A copywriter is like this guy in Mad Men who […]

You created a monster… 5 reasons why nobody likes your customer success story

So, you created a success story! Great, this proves that you believe in the marketing power of your customer base. But why don’t we hear any congratulations from the jury? Well, chances are you messed up along the way. And there are many ways to do that. Let’s look at five reasons why nobody in […]

How to prepare for a case study interview with your customer

One of the trickiest things though about case studies is the customer interview. Not only can it be hard to get hold of your customer. But even when you have  landed an interview, you still need to pull out all the information you need out of your customer.

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