Case studies aren’t sexy, but they work, and they’re not going anywhere. Seven honest lessons from fifteen years of writing them, from why interviews matter to why B2B companies need them.
case studies
You created a monster… 5 reasons why nobody likes your customer success story
Wrote a customer success story and got crickets instead of applause? You probably fell into one of these 5 common traps. Here’s what goes wrong, and how to fix it.
How to prepare for a case study interview with your customer
A customer interview can make or break your case study. Discover 5 practical tips to prepare properly, from research and briefing to choosing the right recording method and location.