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Maddelein Marketing

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My John Coltrane approach to productivity

I love jazz. There, I said it. Some people find jazz pretentious. Honestly, I don’t care. Because, when I hear John Coltrane’s ‘A Love Supreme’, there is not much rock or dance music that even comes close. But there’s another reason why I admire saxophonist John Coltrane in particular. The guy was immensely prolific. In his seven […]

How to come up with topics: 23 ways to fill your editorial calendar fast

All this content marketing is nice and dandy. But how do you know what to write about all the time? And how do you come up with interesting topics when your company is, well, boring? Hold on a minute. Before you get convinced that your company is boring, have a look at the following book […]

5 things DBC Pierre taught me about content writing

DBC Pierre’s Release the Bats, Writing Your Way Out of It offers solid advice for content writers.

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