When the coronavirus pandemic forced millions of musicians into their homes, music software company JamKazam saw its free user number increase with 2600%. Yes, that’s two zeros. JamKazam is multi-track music platform and social network, enabling musicians to play music together in real time from different locations over the internet. But JamKazam is not the only winner. In April […]
Case studies
Telling thermal stories: how FLIR Systems uses case studies to attract customers
Thermal cameras used to be a cool gimmick in Predator movies. But today, they are all over the place. I had a chat with Fredrik Wallberg, Director of Marketing at thermal camera manufacturer FLIR Systems. We talked about application stories and how FLIR uses the power of storytelling to attract customers.People use thermal cameras for […]
From start to finish: How to complete a case study writing assignment without stressing out
Writing case studies is fun, but it can be a tough job too. A process or methodology can help you to work more efficiently and to go from a to z much faster. Whether you are a freelance copywriter or an in-house content professional, the BRICS approach is your way to a smooth case study […]
7 things I’ve learned in 15 years of case study writing
“So, what do you do?” It’s probably the most frequently asked question at network receptions and parties. When I tell people I’m a copywriter, I often see their eyes glaze over. But then I try: “I write content for businesses.” Continue Reading
The ‘secret’ high-paying niche every freelance B2B writer should know
Do you want to earn more as a freelance copywriter? Then let me get one persistent misconception out of the way. If you want to raise your income as a copywriter, you don’t need more customers. Continue Reading
Are you a customer storyteller?
The future is bright for customer storytellers. However, copywriters who want to be successful in customer story writing need to have a few specific traits. Let’s discover if you would make a good customer storyteller. Continue Reading
