Interviewing your customer for a case study can be scary. Usually, you only have one shot to get it right. Do you have a nagging feeling that you are asking the wrong questions? And that you’re not getting the information you need? Here are 7 ways to get your interview on the rails and to […]
Case studies
Why I don’t believe in Frank Sinatra
The Frank Sinatra Test says that one big reference is enough to build trust. But I tend to disagree.
Want content marketing success? Focus on what doesn’t change.
Focus on the things that don’t change. I love this quote from Amazon founder Jeff Bezos. Now, I don’t usually like to throw around inspirational simplisms from famous business leaders on social media, but this quote really hits home for me.
You created a monster… 5 reasons why nobody likes your customer success story
So, you created a success story! Great, this proves that you believe in the marketing power of your customer base. But why don’t we hear any congratulations from the jury? Well, chances are you messed up along the way. And there are many ways to do that. Let’s look at five reasons why nobody in […]
The success story: the Bohemian Rhapsody of content types
How to prepare for a case study interview with your customer
One of the trickiest things though about case studies is the customer interview. Not only can it be hard to get hold of your customer. But even when you have landed an interview, you still need to pull out all the information you need out of your customer.