When JamKazam and Netflix saw huge growth during lockdown, HBO countered with ‘Recommended by Humans’: real people, not algorithms. Here’s why testimonials remain your most powerful marketing tool.
Freelance business
From start to finish: How to complete a case study writing assignment, stress-free
Case study writing shouldn’t be chaos. Meet the BRICS method — Brief, Research, Interview, Creation, Sign-off — a simple, repeatable process that takes you from assignment to approved story.
7 things I’ve learned in 15 years of case study writing
Case studies aren’t sexy, but they work, and they’re not going anywhere. Seven honest lessons from fifteen years of writing them, from why interviews matter to why B2B companies need them.
The ‘secret’ high-paying niche every freelance B2B writer should know
Want to earn more as a freelance copywriter? You don’t need more clients, you need a niche. Here’s why case study writing might be the most profitable one you’re overlooking.
Are you a customer storyteller?
Zapier once hired for the job title ‘customer storyteller.’ What does it actually take to do that work well? Five traits every great case study writer needs, from curiosity to persistence.
Book review: why every freelance copywriter should read Company of One by Paul Jarvis
Paul Jarvis’ Company of One argues that staying small can beat scaling up. Four ideas worth stealing — on passion, personality, customer intimacy, and teaching — for anyone building a solo business.