When the coronavirus pandemic forced millions of musicians into their homes, music software company JamKazam saw its free user number increase with 2600%. Yes, that’s two zeros. JamKazam is multi-track music platform and social network, enabling musicians to play music together in real time from different locations over the internet. But JamKazam is not the only winner. In April […]
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Time for a brand workout: 5 B2B brand elements to work on during Corona times
Until recently, when somebody advised me to work on my own marketing and take the time to review my marketing strategy, this was my natural reaction:We had stuff to do, right? Clients, meetings, deadlines, the dishes… But that was before anyone knew that a pandemic could bring an entire world economy to a halt. As bad as […]
7 ways to create more unique content in 2020
Every time I write a blog post or an email newsletter, I struggle with the same question: has this been said before? Yes, content can make a connection with your audience and help to position yourself as an authority in your field. But how can you be seen as an authority if you regurgitate ideas that […]
When will I be famous? – A storytelling lesson from Bros
Remember Bros? If you were listening to the radio during the late eighties, you will definitely remember some of their hits, including ‘When will I be famous’ and ‘I owe you nothing’. Bros were a pop group that included the identical twins Luke and Matt Goss. They were huge in the UK and in Europe. But they […]
My John Coltrane approach to productivity
I love jazz. There, I said it. Some people find jazz pretentious. Honestly, I don’t care. Because, when I hear John Coltrane’s ‘A Love Supreme’, there is not much rock or dance music that even comes close. But there’s another reason why I admire saxophonist John Coltrane in particular. The guy was immensely prolific. In his seven […]
Telling thermal stories: how FLIR Systems uses case studies to attract customers
Thermal cameras used to be a cool gimmick in Predator movies. But today, they are all over the place. I had a chat with Fredrik Wallberg, Director of Marketing at thermal camera manufacturer FLIR Systems. We talked about application stories and how FLIR uses the power of storytelling to attract customers.People use thermal cameras for […]
