Writing case studies is fun, but it can be a tough job too. A process or methodology can help you to work more efficiently and to go from a to z much faster. Whether you are a freelance copywriter or an in-house content professional, the BRICS approach is your way to a smooth case study […]
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7 things I’ve learned in 15 years of case study writing
“So, what do you do?” It’s probably the most frequently asked question at network receptions and parties. When I tell people I’m a copywriter, I often see their eyes glaze over. But then I try: “I write content for businesses.” Continue Reading
The ‘secret’ high-paying niche every freelance B2B writer should know
Do you want to earn more as a freelance copywriter? Then let me get one persistent misconception out of the way. If you want to raise your income as a copywriter, you don’t need more customers. Continue Reading
Are you a customer storyteller?
The future is bright for customer storytellers. However, copywriters who want to be successful in customer story writing need to have a few specific traits. Let’s discover if you would make a good customer storyteller. Continue Reading
Book review: why every freelance copywriter should read Company of One by Paul Jarvis
Small is the new big. In his new book, Company of One: Why Staying Small is the Next Big Thing for Business, Paul Jarvis shows you how you can grow your business by getting better, not bigger. A must-read for freelance copywriters and other solopreneurs. I had my fair share of corporate life. Never say […]
How to nail your next case study interview
Interviewing your customer for a case study can be scary. Usually, you only have one shot to get it right. Do you have a nagging feeling that you are asking the wrong questions? And that you’re not getting the information you need? Here are 7 ways to get your interview on the rails and to […]
