With millions of blogs competing for attention, standing out takes more than opinions. Here are seven practical ways to research, write, and deliver content that’s genuinely unique.
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When will I be famous? – A storytelling lesson from Bros
Boyband Bros’ reunion documentary is a masterclass in conflict-driven storytelling. Every good story needs tension, and that includes your brand story. Here’s what most companies overlook.
My John Coltrane approach to productivity
What can jazz legend John Coltrane teach content writers about productivity? Three simple habits — organizing your time, your mind, and your writing process — that turn output into inspiration.
Telling thermal stories: how FLIR Systems uses case studies to attract customers
I spoke with FLIR Systems’ marketing director about how case studies power their sales cycle, from approval hurdles to picking the right stories. Practical lessons from a real B2B case study strategy.
From start to finish: How to complete a case study writing assignment, stress-free
Case study writing shouldn’t be chaos. Meet the BRICS method — Brief, Research, Interview, Creation, Sign-off — a simple, repeatable process that takes you from assignment to approved story.
7 things I’ve learned in 15 years of case study writing
Case studies aren’t sexy, but they work, and they’re not going anywhere. Seven honest lessons from fifteen years of writing them, from why interviews matter to why B2B companies need them.