The Frank Sinatra Test says that one big reference is enough to build trust. But I tend to disagree.
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Want content marketing success? Focus on what doesn’t change.
Focus on the things that don’t change. I love this quote from Amazon founder Jeff Bezos. Now, I don’t usually like to throw around inspirational simplisms from famous business leaders on social media, but this quote really hits home for me.
How to come up with topics: 23 ways to fill your editorial calendar fast
All this content marketing is nice and dandy. But how do you know what to write about all the time? And how do you come up with interesting topics when your company is, well, boring? Hold on a minute. Before you get convinced that your company is boring, have a look at the following book […]
You created a monster… 5 reasons why nobody likes your customer success story
So, you created a success story! Great, this proves that you believe in the marketing power of your customer base. But why don’t we hear any congratulations from the jury? Well, chances are you messed up along the way. And there are many ways to do that. Let’s look at five reasons why nobody in […]
The success story: the Bohemian Rhapsody of content types
5 things DBC Pierre taught me about content writing
DBC Pierre’s Release the Bats, Writing Your Way Out of It offers solid advice for content writers.
