Want to earn more as a freelance copywriter? You don’t need more clients, you need a niche. Here’s why case study writing might be the most profitable one you’re overlooking.
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Are you a customer storyteller?
Zapier once hired for the job title ‘customer storyteller.’ What does it actually take to do that work well? Five traits every great case study writer needs, from curiosity to persistence.
Book review: why every freelance copywriter should read Company of One by Paul Jarvis
Paul Jarvis’ Company of One argues that staying small can beat scaling up. Four ideas worth stealing — on passion, personality, customer intimacy, and teaching — for anyone building a solo business.
How to nail your next case study interview
A case study interview is nerve-wracking: you usually get one shot to nail it. Discover 7 practical tips to ask open-ended questions, keep the conversation flowing, and land great quotes.
Why I don’t believe in Frank Sinatra
The “Frank Sinatra Test” says one big-name customer story is enough to build trust. I disagree. Here’s why chasing a single huge reference can actually make your success stories less relatable.
Want content marketing success? Focus on what doesn’t change.
Trends come and go, but good content never goes out of style. Discover why customer stories remain one of the most effective B2B content types, and how to make them work for you.