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Marketing, granny style

46.7%. That’s was the lousy free throw success rate of Chinanu Onuaku in his first year of US College Basketball. In comparison: NBA center players like Serge Ibaka (79.7%), DeMarcus Cousins (74.6%) or Kristaps Porzingis (79.3%) achieve much higher success rates. So, what did Chinanu Onuaku do to improve this shameful statistic?

How to prepare for a case study interview with your customer

One of the trickiest things though about case studies is the customer interview. Not only can it be hard to get hold of your customer. But even when you have  landed an interview, you still need to pull out all the information you need out of your customer.

How to repurpose your case study into an article for the trade press

The trade press wants your case studies.

Your case study doesn’t have to die a silent death on your website. Journalists will love to publish your story in their magazine or on their website. But you’ll have to do some tweaking first.

The problem with being passionate

It’s not because you are crazy about your product, that your customer will be too. Passion is good, but customer value is better.

Do your leads suck? Here’s what you should do.

Having too many leads is not a luxury problem. In fact, low-quality leads hurt your business, draining significant effort and resources from your sales team. Here’s how you can turn these time-sucking, low-quality monsters into high-quality ROI-generating superstars.

Keeping it real: content marketing the hiphop way

Hiphop and content marketing have much in common. Need a little clarity? Check the similarity.

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