When JamKazam and Netflix saw huge growth during lockdown, HBO countered with ‘Recommended by Humans’: real people, not algorithms. Here’s why testimonials remain your most powerful marketing tool.
Storytelling
Time for a brand workout: 5 B2B brand elements to work on during Corona times
Five essential B2B brand elements worth revisiting: your brand story, brand identity, marketing funnel, content plan, and earned content. A practical checklist to see where your brand truly stands.
7 ways to create more unique content in 2020
With millions of blogs competing for attention, standing out takes more than opinions. Here are seven practical ways to research, write, and deliver content that’s genuinely unique.
Telling thermal stories: how FLIR Systems uses case studies to attract customers
I spoke with FLIR Systems’ marketing director about how case studies power their sales cycle, from approval hurdles to picking the right stories. Practical lessons from a real B2B case study strategy.
7 things I’ve learned in 15 years of case study writing
Case studies aren’t sexy, but they work, and they’re not going anywhere. Seven honest lessons from fifteen years of writing them, from why interviews matter to why B2B companies need them.
The ‘secret’ high-paying niche every freelance B2B writer should know
Want to earn more as a freelance copywriter? You don’t need more clients, you need a niche. Here’s why case study writing might be the most profitable one you’re overlooking.