DBC Pierre’s Release the Bats, Writing Your Way Out of It offers solid advice for content writers.
One of the trickiest things though about case studies is the customer interview. Not only can it be hard to get hold of your customer. But even when you have landed an interview, you still need to pull out all the information you need out of your customer.
It’s not because you are crazy about your product, that your customer will be too. Passion is good, but customer value is better.
Hiphop and content marketing have much in common. Need a little clarity? Check the similarity.