Just like Queen’s classic hit, success stories never go out of style. Discover why customer stories remain one of B2B marketing’s most powerful tools, and 4 reasons your sales team needs them now.
Storytelling
5 things DBC Pierre taught me about content writing
DBC Pierre’s book on writing isn’t your typical craft guide, but it’s packed with lessons for content marketers. Here are 5 takeaways on fear, routine, and punching through to great content.
How to prepare for a case study interview with your customer
A customer interview can make or break your case study. Discover 5 practical tips to prepare properly, from research and briefing to choosing the right recording method and location.
Keeping it real: content marketing the hiphop way
Hiphop’s golden rule is “keep it real”. Content marketing needs the same philosophy. Discover what authenticity, originality and staying true to your promises can teach every content marketer.