Zapier once hired for the job title ‘customer storyteller.’ What does it actually take to do that work well? Five traits every great case study writer needs, from curiosity to persistence.
Storytelling
How to nail your next case study interview
A case study interview is nerve-wracking: you usually get one shot to nail it. Discover 7 practical tips to ask open-ended questions, keep the conversation flowing, and land great quotes.
Why I don’t believe in Frank Sinatra
The “Frank Sinatra Test” says one big-name customer story is enough to build trust. I disagree. Here’s why chasing a single huge reference can actually make your success stories less relatable.
Want content marketing success? Focus on what doesn’t change.
Trends come and go, but good content never goes out of style. Discover why customer stories remain one of the most effective B2B content types, and how to make them work for you.
How to come up with topics: 23 ways to fill your editorial calendar fast
Running out of blog ideas? Your business isn’t too boring for content, you just need better sources. Discover 23 practical places to find topics, from customer calls to keyword tools and beyond.
You created a monster… 5 reasons why nobody likes your customer success story
Wrote a customer success story and got crickets instead of applause? You probably fell into one of these 5 common traps. Here’s what goes wrong, and how to fix it.