The future is bright for customer storytellers. However, copywriters who want to be successful in customer story writing need to have a few specific traits. Let’s discover if you would make a good customer storyteller. Continue Reading
Storytelling
How to nail your next case study interview
Interviewing your customer for a case study can be scary. Usually, you only have one shot to get it right. Do you have a nagging feeling that you are asking the wrong questions? And that you’re not getting the information you need? Here are 7 ways to get your interview on the rails and to […]
Why I don’t believe in Frank Sinatra
The Frank Sinatra Test says that one big reference is enough to build trust. But I tend to disagree.
Want content marketing success? Focus on what doesn’t change.
Focus on the things that don’t change. I love this quote from Amazon founder Jeff Bezos. Now, I don’t usually like to throw around inspirational simplisms from famous business leaders on social media, but this quote really hits home for me.
How to come up with topics: 23 ways to fill your editorial calendar fast
All this content marketing is nice and dandy. But how do you know what to write about all the time? And how do you come up with interesting topics when your company is, well, boring? Hold on a minute. Before you get convinced that your company is boring, have a look at the following book […]
You created a monster… 5 reasons why nobody likes your customer success story
So, you created a success story! Great, this proves that you believe in the marketing power of your customer base. But why don’t we hear any congratulations from the jury? Well, chances are you messed up along the way. And there are many ways to do that. Let’s look at five reasons why nobody in […]
